No kidding. There's an Internet company, offering a free coffin to the first person killed in a drunk driving accident over the holidays. Now personally, I think this is the sickest I've seen online in a very long time, and I do not tolerate such behavior, however, you can bet your bottom dollar that this type of promotion will bring this company a ton of publicity and ultimately a ton of business. And that is the focus of this article … crazy promotions.
Like it or not, we live in a world in crisis little people. Reality television has been busy this. We've seen everything from fighting the snake to eat bugs. Nothing surprises us or offend us most. The only thing left to do is broadcast in real time on-air murder. Oh, wait … we've already done that long before reality television. Please find the names of Lee Harvey Oswald and Jack Ruby. I was 5 when I saw it. I've never forgotten.
But let's stick to the marketing. You are fighting against a population that has seen it all and go ho-hum to almost all that is marketing related. So if you want to capture your market have to be a little extravagant. I'm not saying you have to offer free coffins for the first drunk driver to kill during the holiday season, but the tired old Parking will not work.
Okay, what can you do to spice up your marketing campaigns? Well, a real easy thing to do is improve their security. Everyone is numb after 30 days or 60 day warranty. Why not, for a limited time we offer 1 year warranty for your product? Or maybe instead provide a dual or even triple guarantee of money back for a limited time. The security can, in many cases, make or break your sales volume.
Another thing you can do is replace the head soft on its Web sales with something radical. Maybe they have a lively cat meowing from a box of Purina Cat Chow and drawing their product with one leg to give a big thumbs with the other leg. This will undoubtedly get people talking. Well, now all you're going to steal my idea at a time. The last thing we need is a lot cat meowing on the Internet.
The point is, you have to go out of their way to get the attention of potential customer, because we are fighting against a number of forces have external asleep most of the people to our sales pitches. So he starts to shake these people. Make them read your offer … even if this means you have to post photos of you in your birthday suit.
The success of his,
Steven Wagenheim
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Mitchell and Webb with two Velcro cats. Fighting. Imagine That. – BBC Comedy Extra
